​In today’s communication landscape, authenticity is more important than ever. People crave genuine connections and sincerity. Amid the constant flood of messages, being authentic stands out and resonates deeply.
I help designers and makers grow their voice through strategic storytelling, creative direction, and communication strategy.
Through Common Thread, I articulate the stories behind thoughtful design — the materials, the processes, and the hands that make it possible. With a focus on sustainability and craftsmanship, I work with designers and makers to shape narratives that reflect their values and vision. I bring together creative direction, strategy, and storytelling to help their work be understood with clarity and quiet confidence.
CURIOUSA
“What can we say? Rachael is talented, organised, professional, creative, responsive and fun to work with. She’s an integral part of our team and brings an infectious enthusiasm and energy with her. And what’s more she knows her stuff, delivers results and is analytical in her approach. - Paul Carr Curiousa & Curiousa
ROYAL COLLEGE OF ART
'I invited Rachael to give a talk on brand development at The RCA Jewellery Department, the knowledge she shared was very insightful and the students were able to take a lot of in depth Information away with them, I am very happy to have invited her and would love to see her again next year”! Birgit Schmidt – Royal College of Art
BLACKPOP
"We are so pleased that our friends at Curiousa & Curiousa recommended Rachael to us - she is a pleasure to work with. Rachel is extremely well connected and her approach to her work is perfect for us. She is great at translating just what we want to achieve which has bought Blackpop many exciting results". - Paula Moss, Blackpop