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COMMON THREAD
In today’s communication landscape, authenticity is more important than ever. People crave genuine connections and sincerity. Amid the constant flood of messages, being authentic stands out and resonates deeply.
Through Common Thread I tell the stories behind the things we live with and the hands that make them. With a deep love for interiors and contemporary craft, I work with designers and makers to shape narratives rooted in process, material, and meaning. My work weaves together thoughtful PR and poetic storytelling—helping brands speak with clarity and quiet strength.
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CURIOUSA
“What can we say? Rachael is talented, organised, professional, creative, responsive and fun to work with. She’s an integral part of our team and brings an infectious enthusiasm and energy with her. And what’s more she knows her stuff, delivers results and is analytical in her approach, taking our marketing and PR to a new level."- Paul Carr Curiousa & Curiousa
ROYAL COLLEGE OF ART
'I invited Rachael to give a talk at The RCA Jewellery Department, the knowledge she shared was very insightful and the students were able to take a lot of in depth Information away with them, I am very happy to have invited her and would love to see her again next year”! Birgit Schmidt – Royal College of Art
BLACKPOP
"We are so pleased that our friends at Curiousa & Curiousa recommended Rachael to us - she is a pleasure to work with. Rachel is extremely well connected and her approach to her work is perfect for us. She is great at translating just what we want to achieve into targeted and highly effective mailouts, which has bought Blackpop many exciting results". - Paula Moss, Blackpop
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